Vegetable oils gained widespread popularity in the early 20th century, primarily due to aggressive mass marketing and lobbying by the oil industry, which convinced governments and consumers that these oils were a healthier alternative to animal fats. This was based on misleading claims about their benefits, which were later proven to be false. With the rise of industrialisation, vegetable oils began to be produced in large quantities through highly processed and often harmful methods, involving high heat and chemicals that strip away nutrients. As a result, these oils have become over-consumed, contributing to various health issues such as inflammation, heart disease, and metabolic disorders.

Today, we are witnessing a much-needed shift back to more natural fats, which offer superior taste, health benefits, and sustainability. At MountainOak, we're committed to supporting this shift by providing high-quality, natural animal fats that are better for both your health and the planet through promoting sustainble farming and reducing animal waste.